So, the new GoPro Hero gives GoPro a foot into a new market. It might also appeal to those who already have a GoPro camera, but are looking to augment it with a second cheaper camera, so as to have (for example) one cam mounted on the user’s body to capture POV footage, and one mounted somewhere else to look back at the user in action.
#Go pro hero 3 full
As such, it potentially provides a stepping stone into the GoPro range for whole new markets – for example, kids who would love a GoPro but might not be able to afford the more expensive models, or those who have no need for the higher resolution shooting modes and simply want a full HD, rugged action camera. At a price point of around $130, it is tantalisingly close to the magic $100 mark. At this price point, the GoPro represented a significant bit of spending on technology – one that was justified by the camera’s performance, granted, but still something that had to be considered carefully. Previously, all GoPro cameras had cost $200 and upward, with the top models reaching $500. The introduction of the entry-level GoPro Hero model in October 2014 represented a new direction for GoPro.
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